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Sherbrooke, Québec
J1N 0N1

Cell.: 1-819-347-7633
Phone: 1-844-347-7633

A passionate person!

Sylvie decided to found FlagFranchise, a web-based tool to match franchisors and franchisees, to help franchisers overcome one of their greatest challenges and Totem Organizational Performance to help companies optimize their strategic practices, operational processes, and human capital.

Sylvie has already brought her expertise to bear in the service of over a hundred clients, from small businesses to franchisors, including Dermaveda, FGL Sports, Pacini, Cardio Plein Air, GUS, RONA, St-Hubert, Corbeil Applicances, La Piazzetta, Uniban, Jeff de Bruges, and more.

Over the years, Sylvie has had the opportunity to throw her energy and her entrepreneurial spirit into l’Académie de la franchise of the Conseil Québécois de la franchise as a Training Director, the Université de Sherbrooke as a professor and its Institut d’entrepreneuriat and École d’été des jeunes entrepreneurs as an educator and director of operations, Pro-Gestion Estrie as a management advisor, and Mackenzie Financial Corporation in Toronto as an investment loan, RRSP, and mortgage advisor for over 5 years.

Sylvie has an MBA from the Université de Sherbrooke, a Bachelor’s in Marketing, and certification as a human resources advisor by the Ordre des conseillers en ressources humaines. She has also completed the CPME-APEC Professional SME Advisor program, the Master’s-level micro-program on SMEs offered jointly by the Institute of Canadian Bankers and the Université du Québec à Montréal, the IFSE investment funds and mutual funds courses, and certification in NeuroLeadership from the NeuroLeadership Institute in New York.

 To learn more about her approach and her fields of expertise, go to & or view her LinkedIn profile at


It’s often difficult to identify the best prospective franchisees after only reading their CVs. Although the CV is a good tool to determine candidates' qualifications, it says very little about their expectations, motivations, values, and interests. Simply put, a prospective franchisee that looks good on paper will not necessarily integrate well into your network, and a bad choice can be costly for the brand. Poor performance or non-compliance with your business formula could negatively affect the image and performance of the whole organization.

No matter the size of the chain or how long it has been in operation, attracting and selecting good franchisees is a major challenge. In the past, a number of franchisors were in the habit of selecting franchisees based on their ability to cover the costs associated with the franchise. Years later, they have had to deal with the devastating impact of this single selection criterion.

According to Greg Nathan, founder of the Franchise Relationship Institute, 40% of the success of a franchise, provided that the franchisor's concept is well-known and profitable, is dependent on the talent and hard work of the franchisee, which is why it’s so important to select the right candidates.

The relationship between a franchisor and a franchisee can last up to 20 years, depending on the terms of the contract. Imagine how long and difficult these 20 years would be if the franchisees in your network did not have the same vision, the right skills, and values that are consistent with those of the network. A serious consequence of questionable choices of franchisees lies in such franchisees' inability, once they are in business, to deliver the desired client experience. A poor choice of franchisee may also result in legal issues; costly and trying legal proceedings may adversely affect your relationship with your best franchisees and may even affect the way that your customers perceive your brand's reputation.

For this reason, FlagFranchise designed a new tool to measure the potential compatibility of a prospective franchisee with the culture and demands of your network. The goal is to easily identify the best franchisees, both on a professional and human level. Through FlagFranchise, you will save time and be able to focus on candidates who are suitable for your brand. This will improve new franchisee satisfaction, motivation, and performance.

Finally, depending on the subscription you select, you can use FlagFranchise to assess your compatibility with your existing franchisees and to access strategies and tools to make your current network more profitable.